GREENVILLE FASHION WEEK NAME CONFUSION

Greenville, SC – December 29, 2018 – It has recently come to our attention that confusion exists between our brand and a competing show also using our name “Greenville Fashion Week.” Our goal of this release is to set the record straight, and to educate a community with which we are deeply in love.

Origination: Our organization, “The SOCIETY,” began producing shows under the title “Greenville Fashion Week powered by The SOCIETY” in 2016 including those listed below:

• January 1-3, 2016 // Westin Poinsett

• November 18-20, 2016 // Wyche Pavilion

• October 13-15, 2017 // Greenville Marriott

As the longest continuously running “Greenville Fashion Week,” prior use of the name in addition to legal rights are held within The SOCIETY family’s repertoire. Any other event stating to have legal rights to, purported claims to the term through trademark, or any other means is simply untrue, and our organization will do whatever is required to not only protect our business interests but also our reputation within the community. To further clarify, the term “Greenville Fashion Week” cannot be trademarked. Only artwork or logos (marks) used in conjunction with a business can be registered.

Greenville Fashion Week Powered by The Society believes that our event should be more than just about the fashion. It is important to our team that we give back to the needs of the community, specifically children with disabilities. Each and every person who takes part in our show, from models, to designers, to attendees is making a direct impact on those children of the Upstate. When YOU support Greenville Fashion Week Powered by The Society, you are directly supporting THE KIDS!

About Greenville Fashion Week powered by The SOCIETY

The SOCIETY is a globally renowned fashion production company and one of the largest brands within PLATOON Entertainment’s scope of events and productions. Their signature events include New York, Los Angeles, London, and Dallas Fashion Weeks in addition to Miami Swim Week. Known for pushing the boundaries of what can be accomplished, as well as continually developing new innovations such as Shoppable Video, their shows have quickly become an Internationally acclaimed experience. Producers Krissy and Brady King are joined by a team of Upstate community leaders who believe in the mission and support the Official Greenville Fashion Week focus, goals and philosophy. Best of all…the entire team is homegrown right here in Greenville, South Carolina. #yeahthatgreenville

Should you have any questions, please do not hesitate to reach out to us directly so we can address any questions or concerns you may have. We are looking forward to another incredible, successful year of fashion and philanthropy.

FASHION DESIGNER REGISTRATION

New York Fashion Week, Los Angeles Fashion Week, Miami Swim Week, Dallas

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